Proof Of Editing

These shots were taken during the editing process of our joint video. The editing software we used was Premiere Pro. Me, Frank and Izy all had a part to play in the creation of the video. While i stared in the video, i also edited the video along side my other group members. We used two monitors to edit the video, one side  had the actual video creation on it, and the other monitor had the preview screen on it. As i was more familiar with Premiere Pro, Frank and Izy directed  my moves and told me what we should have, which shots should go where and how we should layout the video. 

Filming - Production #2

We have now got all of the shots and are now editing our video's individually. I have planned that my video is going to have an old filter added onto it, just as a stylistic preference. Unfortunately, some of the video we got was corrupt and does not look good  in the slightest. Also, the frame rate of some of the videos are different which has kind of been a set back and they need to be corrected before they can go in the video. This is going to take some time as we need to change it frame by frame

Filming - Production

As a group, we have decided to do most of the filming outside in a woodland area near where we live. This is because we want to have a subtle feeling video but we also think this could look really nice if done properly. We have also got shots in the white room as this is probably going to take up most of the performance based video. We are going to get shots from outside today which will hopefully be good enough for our final video. 

Editing Software

The editing software I will be using is Adobes Premiere Pro as it is the simplest to use and understand. It also allows me to render my video in high quality and also allows it to be used on any platform for my target audience. As my video will be able to be viewed in high quality, it will appeal to more than just my targeted audience and other Hip hop fans who are looking to explore in the genre will be captivated by it. 

I have looked at other editing software's like resolve and Filmora. These editing software's all seem to be very easy to use but they do not have the capability to use advanced features that I will be using in my video.  

Risk Assessment

This is the risk assessment for our locations. Before we start filming, we did a risk assessment of each locations. These consist of incidences that could happen at each location. 

CD Digipak - Creation

CD Cover - Draft

This is my draft for my CD cover.  I have gone with the wet paint idea as if the paint has dripped  down and dried up.  I have also taken into consideration the layout of my cover. This includes me keeping to a four quadrant grid and keeping everything down the middle so it is nice and symmetrical.  I believe my CD cover will attract my target audience as it simple and effective. It is also aesthetically pleasing to other genres like indie.  

CD Back Cover - Draft

This is my back cover for my draft. This is similar to what my finished product is going to look like. I might space out the the writing so it isn't as close as it is at the moment. I am not going to add a barcode as i dont think it is going to suit the look, But, if i find a barcode that will look nice and stylistic, then i will keep it. I also need to add legal writing onto my back cover. This will probably be in the bottom right or left corner of the back cover. 

Photoshop - CD Cover Idea

This is one idea i have had  for my CD  Cover. I feel that this is stylistically pleasing, and that money and the  golden watch both link into the Hip-hop genre. I like the use of the dusty, green background as it gives off this old, unused vibe which i think works nicely with the old stack of money and the  faded folded watch. The title i used for the design was 'Time is Money.' This is just a play on title used as the watch (Time) is sitting on the pile of money. 

Magazine Advert Analysis 5 - Eminem

Magazine Advert Analysis 4- Jay Z

Magazine Advert Analysis 3 - Jessie J

Jessie j Analysis by Anonymous 5o6MyZIyj0 on Scribd

Magazine Advert Analysis 2 - Lana Del Rey

CD Digipak Analysis 3 - Eminem Curtain Call

CD Digipak Analysis 2 - Jay-Z

CD Digipak Analysis - Eminem Recovery

Changing Our Idea To A Performance Based Video

• After intense thought, my group have decided to not go with a narrative structure for our video. As our story  is too  complex and hard to make, it will be easier to just go with a  primarily performance based video. this way, we  can include some of  the shots we want but also to save time. We also think that if we carry on going with the narrative structure, we will need to re-shoot a lot of our shots.

We are going to change a lot of our shots as we believe they could be much better. We are going to change the outside location and keep the white room location. This is because we believe the outside location does not fit our genre. We really like having the white room in our video but we are thinking of changing the framing of the video. Also, a lot of the white room shots are corrupt and there seems to be problems with the quality of the video. We also want to add in two new locations. One is where we have a mock-up recording booth. To do this we are going to need a microphone which fits the music genre. We are also going to need a blank white room so this shot will probably be recorded in the white room. We are going to add a shot of our artist (me) in a homely environment with him singing on the sofa. We also might include a shot where the camera is positioned inside, whereas the main artist is inside. 

Whilst thinking about what we can include in the chorus, we decided to add another artist to sing the part to make it more realistic. We are also going to include multiple shots of us together. 

Music Pitch Feedback

This is the music pitch feedback that my group received. We will be taking on board some of these notes but will mainly focus on our own ambitions. However, as most of the comments we revived are good, there inst much need to change the design of our artist or change the song. They likes what we had to offer and liked the controversial idea of having the video in black and white. 

Music Sites For Inspiration

Music sites that i explored were billboard and RollingStone. These two music sites are very influential as they both contain Hip-hop. They also make magazines which feature upcoming artists with their new album and magazine advert covers.

Our Music Video Pitch Powerpoint